These carotenoids are truly colorless: they do not bleach nor stain the skin.

It has been shown to prevent the production of darker melanin, stimulate the production of glutathione, promote skin renewal and display anti-oxidant effects.

Clinical scoring of the skin quality was significantly improved in 60 to 86% of the panelists after 42 days and in up to 90% of the panelists
after 84 days (Table 3), across all parameters evaluated. Of particular interest, 95% of the subjects had improved skin evenness.1

Clinical scoring by the dermatologist presents significant improvement in skin dryness, roughness, suppleness, evenness and texture. Subjective evaluation questionnaire completed by the subjects presents improvement in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and irritability. Study subjects found their skin more resistant to sun damage, more beautiful and visibly younger and healthier1.

Sunlight is a source for external/topical generation of hydroxyl radicals, as was demonstrated by Taira J. et al. This group suggested that sunlight exposure of skin may lead to hydroxyl radical generation and simultaneous lipid peroxidation2. Phytoene and phytofluene, the colorless carotenoids are one of the few anti-oxidants that are most effective in quenching of hydroxyl radicals (·OH) and shown in a number of publications.3456

Carotenoids are natural protectants found in plants. They absorb harmful UVA and UVB rays and suppress free radicals that lead to premature ageing and dark, uneven skin tone. The human body is unable to produce carotenoids, but they can be obtained through diet.

EstheWhite’s key active ingredient, PhytoflORAL® is a patented innovative oral supplement derived from a proprietary source of non‐GMO tomato species that are rich in colorless carotenoids – phytoene and phytofluene. These specific carotenoids are known to lighten and even out skin tone through

  • Inhibition of constitutive melanin synthesis (reduces baseline pigment production)
  • Protection against UVA and UVB rays
  • Significantly increasing anti-oxidant processes